Cookies

What are cookies

A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology.

This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognise whether you have already accessed the site through this browser, and, in many cases, it may then vary the content displayed.

Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times. As long as you use the same terminal and the same browser, cookies will remember your preferences for the site, for example, and make the offers displayed more relevant to your personal interests and needs.

On the BMW Group website, you have the option of agreeing to the use of cookies in principle and thus being able to use all functions of the website without restrictions. If you do not accept or deactivate the use of cookies, this may result in functional restrictions. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.

Cookies exempt from consent on this website

Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. Strictly necessary cookies are used, for instance, to store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

List of cookies exempt from consent

Cookies exempt from consent or essential cookies are needed so that you can navigate a website and use its features. Without these cookies, functionalities cannot be guaranteed – for example, actions taken during a visit (e.g., text entry or vehicle configuration) may not be preserved when navigating between different pages of the site.

Cookies subject to consent on this website

Cookies that by legal definition are not strictly necessary to use the website fulfil important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as watching embedded YouTube videos, would no longer be available.

BMW also integrates contents from third parties into this website. Example of this is the incorporation of YouTube videos. These third-party providers can in theory set cookies while you are visiting the BMW Group website and thus receive information such as the fact that you have loaded a BMW Group website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the Internet. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with IP anonymization activated. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other data from Google. Users may prevent the storage of cookies by selecting the appropriate settings on their browser software; users may also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the available browser plugin.

For more information on the use of data by Google, setting and objection options, please refer to Google’s privacy policy and settings for the display of advertisements by Google.

The users’ personal data is deleted or anonymized after 14 months.

Use of cookies on report.bmwgroup.com

Like most websites you visit, www.bmwgroup.com also uses cookies to improve the user experience for both one-time and repeated visits to the site. This allows you to switch quickly and easily between pages, save your favourites, exchange information through social networks like Facebook or Google+ and use Google Maps services.

Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). For example, our website incorporates “share” buttons that allow users to share content with their friends on social networks like Facebook and Twitter. These third parties may use cookies when you are logged onto their pages and visit our website. BMW AG has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.

Managing and deleting cookies

With the cookie control above we offer the possibility easily to accept or deny cookies subject to consent on this website.

You can also block and delete cookies by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in the browser’s integrated help function.